Evidence & Experiments

Case Studies

Snapshot stories that show how we launch mini tools, wire structured data, and iterate on ranking experiments. Each study links to the live experience, supporting datasets, and the loops that made the results stick.

Cognitive Bias Explorer — Search Visibility & Engagement

Challenge

Transform a catalogue of 250+ cognitive biases into a navigable product that attracts long-tail search and keeps researchers on-site.

Approach

Paired mini app UI with long-form articles, implementing deep links and cross-tagged topic clusters.
Launched SoftwareApplication schema, ItemList JSON-LD, and FAQ markup to improve rich result eligibility.
Shipped shuffle prompts and favourites to keep visitors exploring and referencing more than one bias per session.

Outcome

Bias Explorer sessions now average 4.2 article clicks per visit with an organic traffic lift of 36% across bias keywords.

4.2 avg article clicks per session
36% organic uplift on bias keywords
62% of users engage with shuffle mode

Open Cognitive Bias Explorer Explore the full bias library

PPA — Scene Protocol Adoption Sprint

Challenge

Help consultants stick to deep-work rituals by forcing clarity on objectives, kill-switch decisions, and tangible outputs.

Approach

Bundled Anti-Waste Gate checkpoints into a single scene builder with required KPI, client, and artifact fields.
Introduced dual kill-switch timers with keep/pivot/stop evidence logging to reduce wasted deep-work reps.
Published Service dataset and R&D log entries to document the protocol methodology for search crawlers.

Outcome

Teams running PPA scenes reported a 29% reduction in abandoned deep-work sessions and shipped on-record artifacts 91% of the time.

29% reduction in abandoned sessions
91% of sessions ship an artifact
24h value check-ins logged 78% of the time

Launch PPA Review R&D log entry