Cognitive Bias Explorer — Search Visibility & Engagement
Challenge
Transform a catalogue of 250+ cognitive biases into an interactive explorer that helps users identify and overcome thinking traps.
Approach
- Paired mini app UI with long-form articles, implementing deep links and cross-tagged topic clusters.
- Implemented SoftwareApplication schema and ItemList JSON-LD to enhance discoverability and machine-readability of the bias dataset.
- Shipped shuffle prompts and favourites to keep visitors exploring and referencing more than one bias per session.
Outcome
Bias Explorer sessions now average 4.2 article clicks per visit with an organic traffic lift of 36% across bias keywords.
- 4.2 avg article clicks per session
- 36% organic uplift on bias keywords
- 62% of users engage with shuffle mode